ENT3003

Opportunity An opportunity that I saw and chose to create a solution for was the absence of an effective user-generated recommendation list of audiobooks and podcasts. The rise in popularity of these audio platforms has increased over the last decade. It seemed like people of all ages, including myself, listens to audiobooks and podcasts. When listening to music on Spotify/Apple, people get recommended suggestions based on past listens. So why isn’t there a feature like this for audiobooks and podcasts? I think its super common to finish an audio and get stuck in a rut because you can’t find something new to listen to. I originally chose to target a market of ages 16-~100, including all genders and races. The forces in the environment that created this opportunity would be the need for new recommendations and lack of platforms/websites that provide this. The market is not defined geographically, because I am under the impression that all countries have podcasts and audiobooks. C...

For my final reading reflection, I read Cognitive Surplus by Clay Shirky. The general theme of Cognitive Surplus is about how people have SO much time to be express their creativity through many different mediums and channels. Yet, with all this opportunity to grow as a creative person/professional, most do things like watch TV. However, in this day-in-age, there are so many things to do online and through social media that people are now interacting more which could be beneficial and more time productive. ENT3003 has been all about coming up with creative ideas/processes to implement in our business ideas. It encouraged us to think and reflect on our past work in order to improve and in turn is making us being even more creative! This reflects Shirky's theory of how we have so much time for creativity because, this semester, I had to be creative so much for this class that it really goes to show I do have time in the ...

I think my exit strategy would be to work on this company until it’s a success (hopefully within a couple years) and keep it running until I'm about 30 and ready to have kids. I have selected this exit strategy because I've always known that I want to work really hard in the business world during the 20s. Stop working when I start having kids, then once the kids are in middle school I want to work in college admissions or be a college advisor! I don’t think my exit strategy has at all affected my outlook/process on creating this business model because I never considered it prior to this assignment. However, looking back, I don’t think my end goal would have changed any of my process work because regardless if I want to keep the company or sell it, I want it to be successful and profitable.

This semester, my biggest failure would be time-management. This is normally a skill that I feel I have "mastered", but clearly there are always ways to improve. Normally I am very good at managing the days of the week. I like to do work on Sundays-Fridays. This semester I was taking Finance, Management, Typography, Art History, and Entrepreneurship. Finance is known to be a brutal class, and I was determined to end with a B (which is hard but attainable in finance). Because of this I typically spend Tuesday-Fridays purely doing finance. I would spend Sundays doing work for Art History and Entrepreneurship and then on Mondays I would do Typography and management. This was very hard to justify in my head because all of these classes were equally important to my major/minor, as well as for my development as a person. Sometimes I felt defeated knowing that I spend so much of my time doing Finance when it’s the same amount of...

Existing Market.  Step 1: I believe my next goal for my business venture is to learn how to attract a target segment. I feel comfortable having a large segment that includes all genders, races, ages, and professions, but the issue is attracting them. Step 2: I received feedback from my three (facetime) interviews that I would need to do some marketing to get the new company launched and known. 2 of my interviewees suggested that I should have a large online presence in terms of marketing since Auds&Pods is an electronic platform and also because of coronavirus, everyone is on their phones and inside all day. One person suggested that I make an Instagram for the company and start following authors and podcasters.   I asked them if ads on social media would be annoying because I have a tendency to skip ads or scroll past them when I see them. They suggested that if there are enough ads, eventually it'll pique some interest. They said real posts instead of...

Resources Human capital: I believe I found a program that I am creative (1) and innovative (2) Social capital: after reading this assignment, I have decided to make a more human experience to my site. Instead of just the site generating lists of books and podcast recommendations, there will also be a "friends" feature where people can post their lists and suggest ones for you based on your list and likes! (3) Financial capital: there will be a membership fee of $5 a month (4). Also, you can write 2 in-depth reviews of an audiobook or podcast and post it to the site to get a free audiobook or podcast of your choice! (5) Capabilities: the website will produce user-generated content based on your past reads (a short survey of your interests (6), and your likes on social media (7) Culture: I want my culture to be a friendly and relaxed culture where bookworms/avid listeners can discuss their sophisticated books (8) but also whe...